The soffio pillow on a bed in morning light

soffio PILLOWPercale

soffio (Italian): a breath of air.

Springy fibre fill that keeps its shape overnight
Cool, stone-washed percale that breathes

Exploded view of the soffio pillow: percale cover, inner case, fibre fill and zipped back panel

Four layers, all washable

CoverStone-washed cotton percale

Cool, crisp and soft from night one

What it is. 100% cotton percale, 300 thread count, stone washed before sewing.

How it works. A plain one-over-one weave lets air through, so the side under your cheek stays cool.

Feel the difference

How soffio compares with the pillow you probably own.

An ordinary pillow, a little flat in the middle

Trial & warranty	No trial, 1-year warrantyIf it is wrong, it is yours.	100 nights and 5 yearsSleep on it, then decide. We pick it up if not.
Shape	Goes flat in the middleYou fold it in half by 3 am.	Springs back by morningLoose clusters recover overnight.
Temperature	Traps heatPolyester covers hold warmth against your face.	Cool percaleA plain cotton weave that lets air through.
Washing	Cover only, if at allThe fill stays as it is for years.	All of it, at 40 °CCover, case and fill go in the machine.

Honest materials, all year round

Macro of stone-washed percale with the sage piping — **Stone-washed percale**300 thread count cotton, soft from the first night.

Loose white fibre clusters — **Springy fibre clusters**Recycled fibre that moves with you and keeps its loft.

**Woven twill label**Woven, not printed, so it survives every wash.

Same pillow at 7 am and at 11 pm

No flat middle, no fluffing at 3 am.

The pillow in morning sunlight — **07:10**Cool in the morning sun

The pillow by lamplight — **23:05**Soft under a warm lamp

6 reasons to sleep on soffio

100-night trial

Free returns

Free shipping

5-year warranty

Machine washable

Recycled fibre fill

Sleep on it for 100 nights

If it is not the one, we pick it up from your door and refund you. No forms, no questions.

Start your trial · €89

Questions? We've got answers

How do I choose the firmness?

Sleep on your side? Take Firm. On your back or all over the place? Medium. On your stomach? Soft. If you are unsure, Medium is the one most people keep.

Can I wash the whole pillow?

Yes. The cover zips off and goes in at 40 °C. The pillow itself can go in a large machine at 40 °C and a low tumble dry, with two tennis balls to keep the fill loose.

How does the 100-night trial work?

Sleep on it for at least two weeks, then decide. If you want to return it, we book a pickup and refund you within five days of collection.

When will it arrive?

Orders ship in one working day and arrive in two to four days in Italy and most of the EU. Shipping is free.

Is the free pillowcase included automatically?

Yes. During the autumn offer one sage percale pillowcase is added for every pillow in your bag.

Making of · concept

Seven photos from one packshot.

Every image on this page started from the same studio shot. The product was locked in the prompt and checked after every generation; only the room, the light and the camera changed.

Source: the studio packshot of the pillow — Inputstudio packshot

Output: morning hero on the bed — Outputwindow light, 50 mm

Label check

5 passed · 1 fixed

Rejected: in the sleeping shot the label became a flat patch with heavier lettering — Asleep · first pass

Fixed: the label in the sleeping shot after a masked edit — Asleep · fixed

Tap a label to compare it with the source. Text on a label is where image models slip first. Each output was compared with the source for the lettering, the label colour, the sage piping and the tone of the cover. The sleeping shot failed on the first pass: the woven tab turned into a flat patch with heavier, darker lettering. A second edit, with the label macro as reference, brought back the twill, the green serif and the way it hangs from the piping.

Cut for every screen

One generated frame, two art-directed crops. The source was framed with room on every side so each screen gets its own composition, not a squeezed one.

The full source frame of the morning hero, with the desktop and mobile crops marked

21:9 · desktop

4:5 · mobile

Source frame · 2400 × 17924:3

Screen: Wider than 820 px
Output: 2000 × 858
Keeps: The whole pillow, with the headboard as breathing room under the headline.
Swap: One <picture> with a media query. No JavaScript.

The ad set

Four hooks to test against each other, each built on a photo from the same series. The story format keeps copy clear of the top and bottom app bars.

Ad: Press it. It comes back. — **Demo**Press it · 4:5

Ad: 100 nights to try it at home. — **Risk reversal**100 nights · 4:5

Ad: Woven, not printed. — **Craft**Woven, not printed · 4:5

Ad: Still folding your pillow in half? — **Problem**Still folding it? · 4:5

Story ad: Press it. It comes back. — **Story**Press it · 9:16

The workflow

Lock the productOne clean packshot becomes the reference. Five things must survive: label text, label colour, piping, cover tone, proportions.
Change only the worldEach prompt repeats the product lock word for word and describes only the room, the light and the lens.
Relight on purposeThe evening frame is the stress test: the lamp has to light the pillow, not just sit in the room.
Check, then fixOutputs are compared with the source. Anything that drifts is fixed with a masked edit that uses the packshot as reference.
Cut for every screen21:9 for the desktop hero, 4:5 for mobile, and ad formats that keep space free for copy.

The product lock

Place this exact pillow, unchanged, in a new scene. Keep the same cream cotton cover, the same thin sage green piping, and the same woven label with "soffio" in green serif letters, in the same position on the left short edge. Do not redesign the product.

Scene: …

The first paragraph never changes between shots. Only the scene paragraph does.